Little Spoon

Problem:Increase product launch performance.

Brief:Create a launch advertisement for social media.

Target audience:Eco and health conscious parents

Outcome:3% click-through rate and increase in product sales

Strategy

Playful and wholesome tone.

Perfect balance of nutritional benefits with convenience.

Empathetic understanding of busy parents and their priority of health and happiness for their little one.

People love a good story and a human touch.