TechTrek

Problem: Customers don't always choose branded travel kits but opt for more 'grab and go' types.

Brief:Write a product launch email for TechTrek's new travel kit.

Target audience: Holiday goers and regular travellers who suffer with faulty gadgets.

Outcome:23% (+10%) open rate and5% click through rate (+3%)

Strategy

Conversational.

A charming and witty tone to reflect the brand voice.

A balance of connection with the reader, scientific backing, and humour that prompts action.